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A
website is your shop window to millions of potential
clients, and generates the initial interest. A CD now
allows you to convey more information to those clients,
and convert their interest into a sale, by bringing
your suggested itinerary to life.
Unlike
a website, where content is limited by download time,
a CD presentation can contain large, high-resolution
images, top quality video clips, great sound (whether
background music or voice-overs), stunning animations,
and lots of detailed information.
Combine
this with the option to host a slideshow preview of
the CD online with realworld-travel, and a request and
post-out service to ensure prompt delivery to the potential
client, you have a new and powerful selling tool at
your disposal.
The
simplest form of presentation consists of a slide show
of images and related text which can be either manually
or automatically timed. Although simple, this type of
presentation has far more visual impact than even the
best paper brochures.
A
voice-over or background music can be added to these
presentations to reinforce the text for clients with
sound cards in their computers. Textual fact sheets
can be integrated into the presentation utilizing a
royalty free Adobe Acrobat reader program distributed
with the CD.
Of
course it's possible to put your entire brochure on
CD, together with features which allow users to design
and cost their own custom holidays. However, it's the
ability to convey moving images that is the major advantage
of CD presentations. Smart graphics, video clips or
interactive sessions, which would take far too long
to download on a web site, can easily be created on
CD.
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